Privacy policy

This privacy policy explains how Embolde. (the “website”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit www.embolde.com (the “website”), use our services, make a purchase or otherwise communicate with us (collectively, the “services”). In this privacy policy, ‘you’ and ‘your’ refer to you as a user of the services, whether you are a customer, a visitor to the website or any other person whose information we have collected in accordance with this privacy policy.

Please read this privacy policy carefully. By using and accessing the services, you consent to the collection, use and disclosure of your information as described in this privacy policy. If you do not agree with this privacy policy, please do not use or access the services.

Changes to this Privacy Policy
We reserve the right to update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised privacy policy on the website, update the ‘last updated’ date and take any other steps required under applicable law.

How we collect and use your personal data
In order to provide our services, we collect personal data about you from various sources and have done so over the past 12 months, as described below. The data we collect and use varies depending on how you interact with us.

In addition to the specific purposes set out below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce the applicable terms of use, and protect or defend the Services, our rights and the rights of our users or others.

What personal data we collect
The type of personal data we collect about you depends on how you interact with our website and use our services. When we use the term ‘personal data’, we are referring to information that identifies you, relates to you, describes you or can be linked to you. The following sections describe the categories and specific types of personal data we collect.

Information we collect directly from you
The information you provide to us directly via our services may include:

Basic contact details – including your name, address, telephone number and email address.
Order details – including your name, billing address, delivery address, payment confirmation, email address and telephone number.
Account details – including your username, password and security questions.
Shopping information – including the items you view and add to your shopping basket.
Customer support information – including information you provide when communicating with us, for example when you send a message via the services.

Some features of the services may require you to provide certain information about yourself directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information we collect via cookies
We also automatically collect certain information about your interaction with the services (“usage data”). We may use cookies, pixels and similar technologies (“Cookies”) for this purpose. Usage data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address and other information relating to your interaction with the Services.

Information we receive from third parties
Finally, we may receive information about you from third parties, including suppliers and service providers who collect information on our behalf, for example:

Companies that support our website and services, such as Shopify.

Our payment processors, who collect payment details (e.g. bank account, credit or debit card details, billing address) to process your payment, so that we can fulfil your orders and provide you with the products or services you have requested, in order to fulfil our contract with you.

When you visit our website, open or click on emails sent by us, or interact with our services or adverts, we or third parties with whom we collaborate may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.

All information we receive from third parties will be processed in accordance with this privacy policy. We are not responsible for the accuracy of the information provided to us by third parties, nor are we responsible for the policies or practices of third parties. For further information, please see the section below, ‘Third-party websites and links’.

How we use your personal data
Provision of products and services. We use your personal data to provide you with our services and to fulfil our contract with you, including processing your payments, fulfilling your orders, and sending you notifications regarding your account, purchases, returns, exchanges or other transactions, setting up, maintaining and otherwise managing your account, organising deliveries, facilitating returns and exchanges, and enabling you to submit reviews. 

Marketing and advertising
We use your personal data for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications via email, text message or post, and to show you adverts for products or services. This may include using your personal data to better personalise services and adverts on our website and other websites.

Security and fraud prevention
We use your personal information to detect, investigate or take action regarding potential fraudulent, illegal or malicious activity. If you choose to use the services and register an account, you are responsible for keeping your account details secure. We strongly recommend that you do not share your username, password or other login details with anyone. If you believe your account has been compromised, please contact us immediately. If you believe your account has been compromised, please contact us immediately.

To communicate with you
We use your personal data to support you and improve our services. This is in our legitimate interest to be able to respond to you, provide you with effective services and maintain our business relationship with you.

Cookies
Like many other websites, we use cookies on our website. Specific information about the cookies we use in connection with the operation of our shop on Shopify can be found at https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including storing your actions and preferences), to carry out analyses and to better understand how users interact with the services (in our legitimate interest in managing, improving and optimising the services). We may also allow third parties and service providers to use cookies on our website to better personalise services, products and adverts on our website and other websites.

Most browsers accept cookies by default, but you can set your browser to delete or block cookies via your browser settings. Please note that deleting or blocking cookies may affect your user experience and may result in some of the services, including certain features and general functionality, not working properly or becoming unavailable. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How we share personal data
In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include:

With suppliers or other third parties who provide services on our behalf (e.g. IT administration, payment processing, data analysis, customer support, cloud storage, order fulfilment and dispatch).
With business and marketing partners to provide you with services and advertising. Our business and marketing partners use your data in accordance with their own privacy policies.
When you instruct us, request or otherwise consent to us sharing certain information with third parties, for example to deliver products to you or through your use of social media widgets or login integrations, with your consent.
With our affiliated companies or within our group of companies, in our legitimate interest in running a successful business.
In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to summonses, search warrants and similar requests); to enforce applicable terms of use; and to protect or defend the Services, our rights and the rights of our users or others.
We have disclosed the following categories of personal data and sensitive personal data (marked with *) relating to users over the past 12 months for the purposes described above under ‘How we collect and use your personal data’ and ‘How we disclose personal data’:

Categories of recipients
Identifiers such as basic contact details and certain order and account details
Commercial information such as order details, purchase details and customer support details
Internet or similar network activity, e.g. usage data
Service providers and third parties who provide services on our behalf (e.g. internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers)
Business and marketing partners
Subsidiaries
We do not use or disclose sensitive personal data to draw conclusions about you personally.

User-generated content
The Services may allow you to post product reviews and other user-generated content. If you choose to publish user-generated content in a public area of the Services, this content will be public and accessible to everyone.

We have no control over who has access to the information you provide to others, and cannot guarantee that the parties who have access to this information will respect your privacy or keep it secure. We are not responsible for the confidentiality or security of any information you make publicly available, nor for the accuracy, use or misuse of any information you disclose to or receive from third parties.

Third-party websites and links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee, and are not responsible for, the privacy or security of such websites, including the accuracy, completeness or reliability of any information found on such websites. Information that you make available in public or semi-public areas, including information that you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without restriction as to their use by us or any third party. Our inclusion of such links does not imply that we endorse the content on these platforms or their owners or operators, unless stated within the Services.

Data relating to children
The services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below and request that the data be deleted.

As at the effective date of this privacy policy, we are not aware of any ‘sharing’ or ‘sale’ (as these terms are defined in applicable legislation) of personal data relating to anyone under the age of 16.

Security and storage of your data
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee ‘perfect security’. Furthermore, any information you send to us may not be secure whilst in transit. We recommend that you do not use unsecure channels to send sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices
Depending on where you live, you may have some or all of the rights set out below in relation to your personal data. However, these rights are not absolute; they apply only in certain circumstances, and in some cases we may refuse your request where permitted by law.

Right of access. You have the right to request access to the personal data we hold about you, including information on how we use and share your data.
Right to erasure. You have the right to request that we erase your personal data.
Right to rectification. You have the right to request that we correct any inaccurate personal data we hold about you.
Right to data portability. You have the right to obtain a copy of the personal data we hold about you, and to request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
Restriction of processing:You have the right to request that we stop or restrict the processing of your personal data.
Withdrawal of consent: If we rely on consent to process your personal data, you have the right to withdraw that consent.
Appeal: You have the right to appeal against our decision if we refuse to process your request. You can do this by replying directly to our refusal.
Managing communication preferences: We may send you promotional emails, which you can unsubscribe from at any time by using the unsubscribe option provided in the emails we send you. If you unsubscribe, we may continue to send you non-promotional emails, for example, regarding your account or your orders.
You may exercise any of these rights where indicated on our website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to obtain information from you to verify your identity, such as your email address or account details, before we can provide a full response to your enquiry. In accordance with applicable legislation, you may appoint an authorised representative to make requests on your behalf in order to exercise your rights. Before we accept such a request from an authorised representative, we will require the authorised representative to provide evidence that you have authorised them to act on your behalf, and we may ask you to confirm your identity directly to us. We will respond to your request as soon as possible, as required by applicable law.


Complaints
If you wish to make a complaint about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to challenge our decision by contacting us using the contact details below or by lodging your complaint with your local data protection authority.

International users
Please note that we may transfer, store and process your personal data outside the country in which you live, including to the USA. Your personal data will also be processed by staff and third-party service providers and partners in these countries.

When we transfer your personal data outside Europe, we will use recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK competent authority, unless the data transfer is to a country that has been found to provide an adequate level of protection.

Contact us
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of the rights to which you are entitled, please email us at support@embolde.com